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Up-Sell Gamers on Latest Software Example


Business Issue
A software company needs to develop post-purchase relationships with their customers to notify them of new versions, new releases, and other relevant information. This will enable the company to develop loyalties while generating additional sales.

Objective
Advise gamers of new titles and versions to retain user interest and involvement while increasing revenue.

Implementation
Notify the gamer of new expansion packs or sequels available for a game they own/play. If the customer is playing older versions of games and they have not installed newer software or expansions, they will receive a message on their desktop, as they are about to play or are closing the older version. The message will contain information about each new, relevant release, based on their game use and behaviors.

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