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Drive Revenue through Relevant Cross-Selling Example


Business Issue
An E-commerce Retailer seeks to increase revenue by cross-selling relevant products to their most valuable customers based on relevant needs.

Objective
Advise customers who have purchased specific items with product information and offers directly related to their purchase.

Implementation
A high value customer purchases a digital camera on-line. When the customer connects the camera to their PC, the customer receives communication on their desktop advising them about relevant and complementary product information and offerings, such as:
  • Demonstration on how to create albums online, then advise which type of photo-paper is most suitable for printing digital photos (i.e. display when the customer is finished downloading digital photos)
  • Suggestions for printer upgrades that will produce the best quality images, based on the installed printer that their PC identifies (will only deliver if the printer should be upgraded)
  • Information on how to access and use a Personal Photo Library, where the customer can store and share photos with family and friends

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