Award-Winning Ravenszone.net Experiences 600 Percent Increase In Web Site Traffic Since Ravens AFC Championship Win
January 22, 2001 - Powered by PSINet, Site Visited by People From All Over the World As Fans Show Support for Super Bowl-Bound Ravens
Baltimore, MD and Ashburn, VA — The Baltimore Ravens and PSINet Inc. (Nasdaq: PSIX), today announced that Ravenszone.net, the
official web site of the Baltimore Ravens, is experiencing all-time highs in number of fans visiting the site. Since the beginning of the
playoffs three weeks ago, Ravenszone.net's average hits per day has more than doubled from that of previous months. The site received
three million hits alone on the day after the Ravens win over the Oakland Raiders, which earned them a trip to Super Bowl XXXV, and
has received more than 14 million hits for the week ending Sunday.
“We are extremely pleased that Ravenszone.net is receiving such great success among Ravens fans in Baltimore, across the
country and the world,” said Dennis Mannion, vice president of marketing for the Ravens. “As fans continue to utilize the Internet
to track the news and events of the Baltimore Ravens, it underscores the importance of our relationship with PSINet and the
innovation, reliability and years of Internet experience they bring to the site.”
Ravenszone.net has been hosted and managed by PSINet since 1999. The company has helped the Ravens create one of the most
technologically advanced online communities for their fans by offering Ravenszone.net Internet service, email, chat rooms and forums,
exclusive video content, games, polls, and contests. Fan participation in the online polls has increased more than 550 percent since the beginning of the playoffs.
PSINet also provides the site with technology to produce live video streaming at the Ravens’ training facility in Owings Mills, Maryland,
as well as at PSINet Stadium. The site offers video streaming of practice sessions, player and coach interviews, and news conferences.
The Web site also utilizes NFLshop.com, allowing fans worldwide to purchase official Ravens merchandise online.
“I would like to congratulate the Ravens organization for a great season both on and off the field and express my sincere
thanks for their commitment to our partnership,” said Flo Bryan, director of Sports Marketing for PSINet. “PSINet is proud to
be a partner of this quality operation, and believe that the worldwide exposure from the Super Bowl will greatly benefit both
organizations. We look forward to the increased national exposure for the team, as well as PSINet Stadium, that will carry
over into next year’s season.”
PSINet and the Ravens formed a strategic commercial partnership in 1999 that included the development of
Ravenszone.net, naming rights to the stadium (PSINet Stadium), as well as primary sponsorship of all team events. PSINet
additionally has provided a variety of innovative technologies for use in the stadium, including interactive kiosks and high speed
Internet services to the stadium offices and multiple corporate suites.
Ravenszone.net was named by Macromedia, http://www.macromedia.com, as their “Macromedia Flash Site of the Day,”
while the Baltimore Ravens “skin” is featured on the homepage of NeoPlanet, http://www.neoplanet.com. Football fans
can download the NeoPlanet enhanced browser and customize the look and feel of their browser with the Ravens branded skin.
Headquartered in Ashburn, Va., PSINet is an Internet Super Carrier offering global eCommerce infrastructure, end-to-end IT
solutions and a full suite of retail and wholesale Internet services through wholly-owned PSINet subsidiaries. Services are
provided on PSINet-owned and operated fiber, satellite, web hosting and switching facilities providing direct access in more
than 900 metropolitan areas in 28 countries on five continents. PSINet information can be obtained by e-mail at firstname.lastname@example.org,
by accessing the web site at www.psinet.com or by calling in the U.S. (800) 799-0676.
The Baltimore Ravens were established in 1996 under the direction of Art Modell, who operated the Cleveland Browns for
35 years (1961-1995). In 38 years of NFL ownership, Modell and his family have produced an impressive 24 winning seasons.
The Ravens play in a new stadium, which opened in August of 1998 and was filled to capacity for the team’s 10 home games
in the first season. The Ravens enjoy one of the NFL’s largest season ticket bases with over 55,000 permanent seat license
holders out of 69,000 seats. The energetic organization is noted for a number of off-field innovations, including its own marching
band (over 300 members) and the Ravens’ Foundation for Families. The franchise was the first NFL team to produce its own
television shows, pre-season games and full-color pre-season magazine, as well as sell moments of exclusivity to advertisers at
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