"THE GRINCH BROWSER" DEBUTS ON THE DESKTOP, CREATES ONLINE COMMUNITY FOR FANS OF THE MEAN ONE
TEMPE, Ariz., UNIVERSAL CITY, Calif., Nov. 22, 2000 - You will find the delightful world of Dr Seuss' How the Grinch Stole Christmas come to life on the big screen but the mean one, The Grinch himself, can be found tearing things up on the PC desktop.
Universal Pictures launched the official Grinch Web Browser at www.meanone.com to promote the movie "Dr. Seuss' How the Grinch Stole Christmas," released Nov. 17. The customized browser offers a new and unique way for fans to bring the thrilling tale of The Grinch to the Internet.
The new browser features unique interface designs with sounds and images from The Grinch movie and direct "channel" links to Grinch Web sites and the Universal Pictures Web sites.
The Grinch Browser features a Lycos/Grinch Club, an integrated online community that provides movie fans with a vehicle for sharing similar interests with other users. Fans of the movie can send instant messages to other users, post pictures of their favorite Grinch movie scenes, interact in club discussions and much more.
"The Grinch Browser is a terrific way for consumers to be instantly plugged into everything Grinch," said Kevin Campbell, vice-president, New Media, Universal Pictures. "Rather than having to scour the Internet for information about the film, the browser comes pre-loaded with a channel set of links to the official Website (meanone.com) and other sites hosting content and information about the film."
Universal Pictures also released custom browsers for Viva Rock Vegas (www.vivarockvegas.com), Rocky and Bullwinkle (www.rockyandbullwinkle.com), the re-release of Jaws (www.jaws25.com), and most recently the Jurassic Park DVD release (www.jurassicpark.com), all of which are available free for downloading from the movie Web sites. Universal Pictures plans to release additional custom browsers for upcoming films and DVD releases soon. The custom browsers were developed in a joint effort with NeoPlanet, Inc. (www.neoplanet.com).
"NeoPlanet is all about making the Internet experience fun and unique, and The Grinch Browser offers fans of the movie an exciting browsing adventure online," said Warren Adelman, executive vice president, Business Operations, NeoPlanet, Inc. "We're proud to work with Universal Pictures to build and strengthen their online audience relationship by bringing the Internet entertainment experience closer to consumers."
The Grinch Browser is based upon the NeoPlanet 5.2 browser and works with Windows 98 and Windows 95/NT with IE 4.0 or higher installed and features full support for the latest version of Macromedia's Flash 4 Player.
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