PHOENIX COYOTES, NEOPLANET LAUNCH
'INTERNET POWER PLAY' IN-ARENA AND ONLINE
New "Phoenix Coyote's Browser" unveils with fan CD-giveaway; NeoPlanet dubbed "Official Browser of the Phoenix Coyotes"
New sports/dot-com promo signals rise of Net-generation marketing in Phoenix, emerging Web promo model for professional sports marketing
PHOENIX, Ariz., March 3, 2000 - NeoPlanet, Inc. (http://www.neoplanet.com), the Phoenix company that created the official "Austin Powers Browser" and the NHL's Phoenix Coyotes today announced a comprehensive marketing partnership designed to bridge the gap between the online and offline worlds for fans. The main promotion kicks off with the release of the official "Phoenix Coyote's Browser" in a CD giveaway at tonight's game against the Dallas Stars.
Dubbed "Your Internet Power Play," the new campaign features the first official Web browser for a professional sports team. In addition, NeoPlanet, which has created custom browsers for Lycos, Wired, IBM, NEC and New Line Cinema, has been named "The Official Browser of the Phoenix Coyotes."
"Coyote's fans who use the Internet will love the new Phoenix Coyote's Browser," says Tim Weil, Vice President, Corporate Sales, Phoenix Coyotes. "Cutting-edge browser enhancements, custom Coyotes features and exclusive fan discounts make the 'Official Browser of the Phoenix Coyotes' a winner for Coyotes fans. We are proud to partner with NeoPlanet in this next-generation promotion."
"This promotion not only offers a great value to Coyotes fans, it also represents a powerful new marketing strategy, distinctly Internet in character and totally new to professional sports," said Robert Danoff, vice president, marketing, NeoPlanet, Inc. "Bringing fans from the arena, to the Internet, to the PC desktop, this new campaign is a great return for NeoPlanet, the Phoenix Coyotes and Coyotes fans."
Disk Giveaway Tonight, NeoPlanet and the Coyotes will kick-off the first disk giveaway, handing out thousands of free CD-ROMs to arena fans. The CD-ROM features:
"The Coyotes Browser" The official Coyotes Browser, a custom version of NeoPlanet's enhanced browser, is designed specifically for Coyotes fans, featuring:
NeoPlanet/Coyotes Promotional Alliance Tonight's CD-ROM giveaway is part of a comprehensive promotional partnership between NeoPlanet and the Coyote's. The alliance includes a variety of online and in-arena fan promotions, including:
The NeoPlanet/Coyotes "Internet Power Play" promotion will continue through the remainder of the Coyotes hockey season.