Leading rep firm to promote rich media advertising on PC desktop via NeoPlanet

New York, NY, Phoenix, Ariz., Sept. 27, 1999 - Interactive advertising and sales strategy firm Phase2Media has been named the exclusive ad sales representative for NeoPlanet, Inc., developer of the next-generation Internet Desktop. Phase2Media will sell rich-media advertising opportunities in the NeoPlanet Internet Desktop, including the InfoBox, a persistent ad space built into the interface, and bi-weekly pop-ups delivered to NeoPlanet's installed base of 2.5 million. NeoPlanet's Internet Desktop is a free service that merges Web browsing, email, instant messaging, chat and virtual communities into a single user-friendly application based on the PC desktop.

"NeoPlanet offers our clients a cutting-edge marketing outlet with demonstrated value," said Richy Glassberg, chairman and CEO, Phase2Media. "As marketers look to establish closer more persistent relationships with their online audiences, NeoPlanet's desktop approach and support for rich-media stands as a breakthrough solution for our clients and an important step in the expansion of the Phase2Media network."

The NeoPlanet InfoBox offers advertisers the unique ability to place high-impact rich media ads (average file size of 50K) persistently in view of the user no matter where they go on the Web. Both the InfoBox ads and NeoPlanet pop-up promotions (which have earned click-through rates greater than thirty percent) are delivered to the user's PC in the background while the browser is idle, enabling enhanced rich media graphics. The NeoPlanet Internet Desktop is distributed both free at and under private-label by Lycos, IBM, Packard Bell NEC, New Line Cinema, McAfee/Network Associates, Loral Space & Communications and other media and technology leaders.

Phase2Media was recently named the exclusive ad sales representative for the official Web site of the Sydney 2000 Olympic Games ( Other companies and brands partnered with Phase2Media include; the Wire: News from the Associated Press (; Maxim magazine (; (; and National Lampoon's soon-to-be launched, The Humor Network. Phase2Media is headed by Richy Glassberg, former senior vice President and general manager of Turner Interactive Sales, a unit of Time Warner's Turner Broadcasting Sales. Mr. Glassberg is also a founding member of the Internet Advertising Bureau, and the organization's vice chairman and treasurer, and a member of the FAST Steering Committee.

"Phase2Media's experienced sales force and strong understanding of new media advertising will enable it to properly position NeoPlanet's wealth of advertising and direct marketing capabilities to a wide range of marketers," said Drew Cohen, CEO, NeoPlanet, Inc. "As NeoPlanet continues to demonstrate the value of desktop marketing and rich media to its sponsors, Phase2Media will play a key role in bringing that value to the leading marketers, both online and traditional."

For more information on the NeoPlanet InfoBox and pop-up opportunities to be sold by Phase2Media, please visit:

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About NeoPlanet NeoPlanet combines content, communications, and features, bringing the best of the Internet to the consumer's desktop. The company allows users to reflect their own "Internet Fashion" by customizing NeoPlanet's Internet Desktop through personalized "skins." NeoPlanet features a built in directory of user customizable Content Channels featuring Lycos' leading Internet content allowing users to personalize their surfing experience. Distribution channels include ISPs, OEMs, Web sites and direct marketers. NeoPlanet is free and easy to download at NeoPlanet Inc. patent pending.

About Phase2Media Phase2Media, which was launched in April 1999, merges the talents of an elite team of experienced advertising professionals with the technological capabilities of leading-edge technology partners. Phase2Media represents branded sites to advertisers, groups sites into "networks" by audience or content affinity and helps marketers make the most effective online media buys.

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Cathy O'Brien

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