GAY.COM LINKS WITH NEOPLANET, LAUNCHES GAY BROWSER
Web Options Expand as Gay and Lesbian Online Market Thrives
SAN FRANCISCO, October 13, 1999 -- Gay.com, the largest provider of gay and lesbian interactive services, and NeoPlanet, Inc., provider of the industry-leading Internet Desktop, today announced a strategic partnership to develop the first gay and lesbian Internet browser. In addition, NeoPlanet has selected Gay.com as its premier provider of gay and lesbian content for NeoPlanet's version of its Internet Desktop. The partnership was announced at today's exclusive Upside Magazine Launch event, booth 421.
The gay browser will be designed to meet the specific needs of the gay and lesbian community. Features will include:
"NeoPlanet believes that it is important to reach all communities. This relationship illustrates NeoPlanet's power to create affinity-based Internet Desktops that serve a broad range of communities," said Drew Cohen, CEO of NeoPlanet. "We have also chosen Gay.com to provide our premier gay and lesbian content since it has the greatest reach and the most extensive content for its market."
With this partnership, NeoPlanet will feature the Gay.com Network as the premier provider of all gay and lesbian information and services to its installed base of over 2.6 million users. Multiple versions of the browser will be developed for gay men, lesbian women and others, and will be made available free for downloading at http://www.Gay.com.
"Our new partnership with NeoPlanet strengthens Gay.com's presence within the gay and lesbian online community, as well as throughout the Web," said Mark Elderkin, president and COO of Online Partners. "We look forward to offering NeoPlanet's enhanced software to our users, providing the best of the Internet in one personalized, easy-to-use application tailored for the gay and lesbian community."
According to Computer Economics, an independent research firm, there are 9.2 million gay and lesbian users online worldwide, expected to grow to 17.1 million by the year 2005. With more than 1.7 million unique visitors in September alone, Gay.com reaches over 18 percent of all gays and lesbians online.
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About Online Partners and Gay.com Online Partners develops and manages targeted online communities with significant e-commerce potential. Its first global property-the Gay.com Network-is the leading online community serving gays and lesbians, hosting over 3.5 million hours of connection time and more than 7 million visits each month. Online Partners is based in San Francisco, with offices in New York and Los Angeles.
The Gay.com Network includes Gay.com, Gay.net and onQ on AOL. It provides a mix of online and offline products and services to advertisers and consumers. The Gay.com Network has forged partnerships with Internet leaders such as AOL, CommTouch, LookSmart, DoubleClick, and Volano, and leading gay content providers, including The Advocate, Genre, Girlfriends magazine, Rainbow Query, GAYBC Radio Network and over 70 influential gay and lesbian newspapers worldwide.
Gay.com and Gay.com Network are trademarks of Online partners.
About NeoPlanet NeoPlanet combines content, communications, and features, bringing the best of the Internet to the consumer's desktop. The company allows users to reflect their own "Internet Fashion" by customizing NeoPlanet's Internet Desktop through personalized "skins." NeoPlanet features a built in directory of user customizable Content Channels featuring Lycos' leading Internet content allowing users to personalize their surfing experience. Distribution channels include ISPs, OEMs, Web sites and direct marketers. NeoPlanet is free and easy to download at http://www.neoplanet.com. NeoPlanet Inc. patent pending.