UPSIDE MEDIA, NEOPLANETUPSIDE MEDIA, NEOPLANET UNVEIL "UPSIDE DESKTOP" AT LAUNCH!

NeoPlanet demonstrates affinity value of Internet Desktop at leading Silicon Valley tech showcase

SAN FRANCISCO, Oct. 13, 1999 (LAUNCH! - booth #421) - Upside Media Inc., publisher of UPSIDE magazine, and NeoPlanet, Inc. (http://www.neoplanet.com) developer of the industry-leading Internet Desktop, today unveiled the "Club Upside" Desktop at LAUNCH!, Silicon Valley's premier technology showcase. The Club Upside Desktop is based upon NeoPlanet's software, and features Web browsing, email, instant messaging, chat, clubs, search, content channels and customizable "skins" in a single desktop application soon available free from the Upside Web site at http://www.upside.com.

Club Upside, which will be officially announced next week, is a new series of industry forums for technology leaders to exchange ideas, network and hear about the latest technology trends and issues. Club Upside will feature prominent technology executives engaged in conversation with Upside editors and attendees comprised of media, analysts, venture capitalists and UPSIDE readers. Club Upside will take place in major U.S. cities, with the first event planned for the end of this year.

NeoPlanet's Club Upside Desktop enables Upside's community of users to easily access the best of Upside content and communicate with each other. The Upside Channels built into the interface provide a range of direct links to Upside's industry-leading technology content. The Upside club offers instant-messaging, bulletin boards, and other community-oriented features that allow users to become active participants and contributors.

"With NeoPlanet, we can offer UPSIDE readers a next-generation Internet tool focused on their content and community interests," said David Bunnell, CEO of Upside Media and editor of UPSIDE magazine. "In addition to offering value to our readers, NeoPlanet presents a unique opportunity to build site traffic and extend the UPSIDE brand from the Web to the PC desktop."

Upside Media will promote the Club Upside Desktop to its audience of predominantly senior-level technology executives and investors through the Upside Web site and other Upside media. Upside and NeoPlanet will share in revenues generated from the ecommerce, referral links, advertising and promotional real estate built into the Upside Desktop.

"Our relationship with Upside illustrates the power of a client based Internet Tool to brand the desktop, enable user communication and participation, and build valuable user relationships," said Drew Cohen, president and CEO, NeoPlanet, Inc. "NeoPlanet is proud to work with Upside Media to create a closer bond with UPSIDE readers while offering them a better way to navigate and communicate with each other online."

Upside Desktop features include:

  • Upside Channels - featuring UPSIDE content, plus links to over 1,000 Web sites
  • Upside Clubs - that allow UPSIDE readers to communicate with each other and take an active role in Upside's community.
  • Upside homepage - the Upside Desktop defaults to www.upside.com upon start-up
  • Instant messaging & chat - built into the interface, combines content with real-time communication
  • Customizable "Skins" - allows users to customize the look-and-feel of the interface
  • Integrated Search - built into the toolbar for instant searches no matter where the user goes on the Web
  • Email - user-friendly email client built-into the toolbar

NeoPlanet has an installed base of 2.7 million. Its Internet Desktop application is distributed under private-label by Lycos (NASDAQ: LCOS), IBM, Packard Bell NEC, New Line Cinema, McAfee/Network Associates (NASDAQ: MACR), Loral Space && Communications (NYSE:LOR) and other media and technology leaders.

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About Upside Media Inc. Upside Media Inc. is the insightful voice for authoritative, provocative and opinionated analysis of the business of technology. Through UPSIDE magazine, UpsideToday Web site, Upside Books and Upside Events, Upside Media creates a wide-ranging forum to debate and discuss today's most important issues of the technology business. Privately held, Upside Media is based in San Francisco, California. Visit Upside Media on the Web at www.UpsideToday.com.

About NeoPlanet, Inc. NeoPlanet combines content, communications and community to bring the best of the Internet to the consumer's desktop. The company allows users to reflect their own "Internet Fashion" by customizing NeoPlanet's Internet Desktop through personalized "skins." NeoPlanet features a built in directory of user customizable Content Channels featuring Lycos' leading Internet content allowing users to personalize their surfing experience. Distribution channels include ISPs, OEMs, Web sites and direct marketers. NeoPlanet is free and easy to download at http://www.neoplanet.com. NeoPlanet Inc. patent pending.

Contact:
NeoPlanet, Inc.
Tel: 480.317.2020
pr@neoplanet.com

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