TEMPE LURES TOP INTERNET START-UP

NeoPlanet, Inc. to establish new headquarters in Tempe citing ASU talent pool, City commitment to Infotech sector

TEMPE, Ariz. Nov. 19, 1999 - NeoPlanet, Inc. today announced that it will establish new corporate headquarters in the City of Tempe, further solidifying Tempe's role as an information technology hub and creating new local career opportunities in the national Internet Economy for ASU students.

"NeoPlanet's goal is to build a lasting Internet business based in Arizona," said Drew Cohen, President and CEO, NeoPlanet, Inc. "As the company scales rapidly, our proximity to the ASU talent pool becomes increasingly important. With competitive real estate costs and a local government focused on strengthening its information technology sector, the City of Tempe is an ideal location for NeoPlanet headquarters."

The announcement comes less than a year after NeoPlanet spun off as a division of New York-based Bigfoot International, Inc., establishing temporary corporate offices near Sky Harbor International Airport. The company's new Tempe headquarters are located at West 14th street and Priest Drive.

"Having top Internet ventures like NeoPlanet lay foundations in Tempe is further evidence of the value the high-tech industry places on locating near a well-educated labor force," says Lattie Coor, president, Arizona State University. "It's a significant development for ASU as well. With NeoPlanet's move to Tempe, ASU graduates looking for careers in the high-tech industry now have the opportunity to participate in a promising national venture while continuing to enjoy Tempe's quality of life."

NeoPlanet's move represents a key development in the City of Tempe's ongoing effort to bring new technology companies within its borders.

"In the new millenium, the health of a local economy will be increasingly dependent upon the strength of its new media and technology sectors," said Tempe Mayor Neil Giuliano. "NeoPlanet's decision to make Tempe its home represents an important milestone in establishing this city as a regional leader in the New Economy."

Since NeoPlanet's arrival in Arizona, the company has established a firm position in the Internet market, announcing a series of key alliances with media and technology leaders, including Lycos, Packard Bell NEC, IBM, New Line Cinema, McAfee/Network Associates, Macromedia and others. Described by the New York Times as a "front-runner," and ranked number three browser by CNN/PC World, NeoPlanet's Internet software has reached nearly 3 million Internet users to date.

About NeoPlanet
NeoPlanet combines content, communications and community to bring the best of the Internet to the consumer's desktop. The company allows users to reflect their own "Internet Fashion" by customizing NeoPlanet's Internet Desktop through personalized "skins." NeoPlanet features a built in directory of user customizable Content Channels featuring Lycos' leading Internet content allowing users to personalize their surfing experience. Distribution channels include ISPs, OEMs, Web sites and direct marketers. NeoPlanet is free and easy to download at http://www.neoplanet.com. NeoPlanet Inc. patent pending.

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Contact:
NeoPlanet, Inc.
Tel: 480.317.2020
pr@neoplanet.com

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